Cameron Avant | Marketing Professional

Starbucks Logo Redesign

About This Project

This conceptual project reimagined the iconic Starbucks logo through the lens of ocean conservation. I designed a refreshed siren emblem featuring ocean-inspired colors, coral elements, a seashell crown, and wave patterns in the tail, aligning with a proposed campaign focused on ocean cleanup and protection initiatives.

I developed a full slide deck to pitch the campaign, which included ideas such as launching reusable cups and donating a portion of coffee sales to marine conservation efforts. Through this project, I strengthened my design skills while exploring how legacy brands can evolve to champion modern, meaningful causes.

Key Contributions

Redesigned the Starbucks logo using ocean-themed motifs while maintaining brand recognition.
Crafted a full slide deck outlining a strategic campaign concept supporting ocean protection initiatives.
Designed packaging concepts, merchandise visuals, and storefront mockups aligned with the campaign theme.
Developed reusable product ideas and cause-driven marketing tactics to promote sustainability.
Demonstrated creative reinvention of an established brand while honoring its core identity and values.