Patagonia Logo Redesign
Led a conceptual logo redesign and ad campaign strategy for Patagonia, blending storytelling with performance metrics.
Patagonia Logo Redesign
About This Project
This conceptual project reimagined Patagonia’s logo and introduced a campaign designed to expand brand reach while honoring Patagonia’s deep commitment to environmental activism and innovation. I designed a refreshed logo incorporating natural energy symbols like solar and wind, combined with classic Patagonia elements such as camping and exploration. I also embedded a QR code into the logo design, linking directly to the Patagonia website, blending eco-tech innovation with the brand’s roots in sustainability and conservation.
Through this project, I strengthened my skills in conceptual branding, eco-conscious design, and building full-funnel marketing strategies.
Key Contributions
- Designed a modernized Patagonia logo featuring nature-inspired elements like solar panels, wind energy, and outdoor adventure icons.
- Developed a conceptual integrated campaign aligning with Patagonia’s mission of conservation, innovation, and sustainability.
- Embedded a functional QR code into the logo design, encouraging digital engagement through eco-tech innovation.
Project Details
Categories
Need Something Similar?
Let's discuss how I can help with your marketing and design needs.
Get in TouchProject Gallery
