Cameron Avant | Marketing Professional

Aveda Editorial Campaign

About This Project

For this editorial campaign, I collaborated with a stylist and student at the Aveda Institute Denver to co-create a full look concept that blended natural beauty, botanical elements, and bold modern styling. Our creative direction won the campaign and was selected to appear in Aveda Europe’s magazines and official website channels. This project gave me hands-on experience in shaping a beauty brand’s visual identity through collaborative art direction and modeling.

Key Contributions

Co-developed the concept, styling, and overall creative vision for the shoot
Modeled in the winning campaign, featured across Aveda Europe’s digital and print platforms
Embodied the brand’s commitment to clean beauty, sustainability, and modern self-expression
Strengthened my ability to visually communicate a brand’s aesthetic and message through editorial storytelling