Cameron Avant | Marketing Professional

Be A Good Person – Campaign Series

About This Project

Over the course of four campaigns, I worked with Be A Good Person as a recurring model for their new collection drops. Each shoot reflected the brand’s evolving themes of optimism, community impact, and streetwear authenticity. Through consistent creative collaboration, I helped visually shape their messaging and align each launch with the brand’s upbeat, people-first identity.

These projects allowed me to deepen my understanding of campaign-style content, product-focused modeling, and how visual media builds emotional connection in fashion branding.

Key Contributions

Modeled in four unique seasonal drops, adapting to each campaign’s tone and aesthetic
Collaborated with creative teams to ensure consistency across product, styling, and brand messaging
Helped showcase the brand’s values of inclusivity, positivity, and community through expressive, on-brand visuals
Contributed to a strong visual narrative that supported product launches across digital and retail platforms