Lumé Skincare Brand Mockup
Built a skincare brand concept from the ground up, including strategy, identity, and content plan.
Lumé Skincare Brand Mockup
About This Project
For Lumé Skincare, I developed a complete brand concept designed to embody a clean, botanical, and modern aesthetic. This project included visual identity creation, packaging mockups, social media feed layouts, and a full content and marketing strategy. Through this project, I strengthened my skills in beauty branding, digital media strategy, and visual storytelling for lifestyle and wellness markets.
I focused on crafting a brand presence that feels both elevated and approachable, blending minimalistic design elements with nature-inspired details to resonate with today’s skincare consumer. The concept highlights Lumé’s emphasis on simplicity, purity, and holistic beauty.
Key Contributions
- Designed a full visual identity, including logo, color palette, typography, and brand moodboard.
- Created skincare packaging mockups that reflect clean, natural, and high-end brand positioning.
- Developed a cohesive Instagram and TikTok feed layout to maintain consistent visual storytelling across platforms.
- Built a sample content calendar to support product launches, influencer collaborations, and seasonal marketing campaigns.
- Designed marketing collateral and brand presentation decks for potential launch or investor pitching.
- Strategized brand messaging to align with wellness and clean beauty market trends.
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