Cameron Avant | Marketing Professional

Petale & Co. Brand Mockup

About This Project

Petale & Co. is a conceptual floral brand where I crafted a full visual identity rooted in elegance and nature. The project included logo design, packaging mockups, social media content, and brand storytelling guidelines. Through this project, I honed my ability to create emotionally resonant brand experiences that blend sophisticated design with heartfelt storytelling. I focused on capturing the delicate beauty of nature while designing a modern, approachable aesthetic that speaks to the brand’s core values of elegance, authenticity, and connection with the natural world.

Key Contributions

Designed a soft, modern brand aesthetic using custom typography and a natural color palette.
Created packaging mockups and stationery layouts to showcase product presentation.
Built a cohesive Instagram feed and story templates to communicate the brand voice.
Produced a digital brand guide outlining usage rules and narrative tone.
Developed a cohesive Instagram and TikTok feed layout to maintain consistent visual storytelling across platforms.
Built a sample content calendar to support product launches, influencer collaborations, and seasonal marketing campaigns.
Designed marketing collateral and brand presentation decks for potential launch or investor pitching.
Strategized brand messaging to align with wellness and lifestyle market trends.