Stoked LA
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Stoked LA

Campaign StrategyContent CreationCreative DirectionInfluencer MarketingSocial MediaEvent Marketing

Managed social content and styling for a fashion brand with a presence at Denver Fashion Week.

Stoked LA

About This Project

At StokedLA, I helped shape and expand the brand’s presence through digital media strategy, paid advertising, and creative content production. I managed daily social media operations, coordinated photoshoots, supported styling direction, collaborated with influencers, and developed marketing assets that reflected StokedLA’s bold, streetwear-inspired identity.

Beyond organic growth, I helped manage Google and Meta ad campaigns to drive traffic, sales, and brand awareness. My focus was to build a connected brand community, increase digital reach, and translate StokedLA’s authentic voice across Instagram, TikTok, and event activations.

Through this role, I gained experience growing an emerging fashion brand through strategic content, paid digital advertising, and influencer-driven outreach.

Key Contributions

  • Managed StokedLA’s Instagram and TikTok accounts, producing organic and paid content that grew audience engagement and brand recognition.
  • Planned, coordinated, and styled brand photoshoots for seasonal collections, social media campaigns, and digital advertising assets.
  • Managed paid advertising campaigns through Google Ads and Meta Business Suite to boost traffic, sales, and audience growth.
  • Developed and executed influencer collaborations to expand brand outreach and reach new markets.
  • Designed promotional materials, digital graphics, and social media assets aligned with brand identity and marketing goals.
  • Provided backstage coordination and brand support during Denver Fashion Week to enhance live event coverage and visibility.
  • Researched trends and audience behavior to create social-first, culture-driven content strategies that resonated with StokedLA’s target demographic.

Project Details

Categories

Campaign StrategyContent CreationCreative DirectionInfluencer MarketingSocial MediaEvent Marketing

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