Cameron Avant | Marketing Professional

Global Dance

About This Project

At Global Dance, I contributed across marketing, digital media, and event promotion efforts for major festivals including Global Dance Festival, Decadence, and the July 4th Civic Center Park Celebration. I helped manage social media channels, created marketing assets, produced short-form video content for Instagram and TikTok, and supported event activations. Our focus was on expanding brand visibility, boosting engagement, and increasing ticket sales through strategic, trend-driven content. Through these projects, I gained hands-on experience marketing large-scale events attended by 10,000+ people, further sharpening my ability to deliver content that connects, performs, and supports brand growth at scale.

Key Contributions

Developed and designed flyers, promotional graphics, and branded social media assets tailored to each event’s theme and audience.
Created, filmed, and edited short-form video content optimized for TikTok and Instagram Reels, leveraging trend research to maximize engagement.
Assisted in managing daily social media activity, including posting, audience interaction, and real-time coverage during events like Global Dance Festival and Decadence.
Collaborated with the marketing and events teams to ensure consistent brand messaging across campaigns.
Supported event promotions and activations, helping drive ticket sales and brand engagement across high-traffic festivals.
Increased overall brand visibility by aligning content with audience interests, trending formats, and key event moments.